I am a fashion designer with a passion for trends. I absolutely love keeping a lookout for what's new in clothing , accessories and styling. I enjoy traveling and taking inspiration from different cultures.
Delivered Freelance project for the brand LIFE (Life Casual & Life Denim). Developed a design specific and broad inspiration library for the season Autumn/Winter 2016, for Life Casual & Life Jeans. Also, completed an intensive research involving trend forecasting, Color Forecast, Theme Building and detailed Print Direction for the season Spring/Summer 2017.
Worked as Women's Wear Designer ( Private Labels) with Jabong.
Work Portfolio – Designing for the two Major private labels at Jabong, namely, “Miss Bennett” and “Lara Karen”
o Trend Presentation – Carry out research on the internet using websites like WGSN , fashion blogs , etc
o Fabric Sourcing – Sourcing for the right prints & fabric qualities from the market or mills.
o Design development – collection of sketches and design ideas around which the range will be developed.
o Vendors – conversion of these designs and sketches to actual samples with numerous vendors across the country. (Mumbai, Ludhiana, Jaipur, Noida, Delhi)
o Range presentation – Presenting the entire range to the business team where the final collection is selected to be put on the website.
o Size charts and specs
o Buying and sourcing - Helping and coordinating with the buyers to complete range.
o Styling and Look Book – was responsible for the creation of the seasonal look book for Miss Bennett. These included creating ensembles, sourcing of props,post production, lay out, content writing, coordination with printers until the final bulk printing (20,000 copies). This look book was distributed to young customers who shopped at Jabong.
o Website for Miss Bennett – www.miss-bennett.com. Was part of the team that created this website. Was responsible for selection of ensembles for the first shoot, styling,all the product shots for apparel, shoes as well as accessories for Miss Bennett.
